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 Contents: Case Study, coaching, business coaching, executive coaching, coaching tools and techniques, case studies, business coaching, case study in executive coaching, case studies, business coaching case study, coaching executive, case study in business coaching, executive coaching, coaching tools and techniques, case studies, business coaching, case study in executive coaching, case studies, case study,  

Case Study 
- in Business Coaching

Increasing behavioral competencies in Financial Advisors 

The following criteria were used in selecting the case study:
Sample size: The program must have at least 40 participants.
Control group: The evaluation research included a control group or equivalent experimental controls.
Replication: The program has been delivered more than once.
Outcome measures: There are valid data on competency development, performance and/or financial outcomes.
Multiple data points: Pre- and post-measures were obtained.

Case Study -Background:
In 2004, volunteers from an American Express Financial Services group (thirty-seven financial services advisors, five vice presidents, and an administrative assistant) participated in a yearlong pilot program designed to measure the effect of the development of behavioral competencies on their sales and quality of life.

The Business Coaching Program:
The participants were first taught the importance of developing a range of behavioral competencies that directly impacted the executive key professional skills. Through assessment, specific behavioral items were located that were decided to be strengthened. A development plan was then created for each participant. Each person's coach was selected on the basis of their expertise in the participantís behavioral areas to be developed.

1-to-1 and Group Coaching delivery format
Regular 1-to-1 bi-weekly coaching sessions were conducted over a period of 12 months. Every four months the coachees also engaged in a group coaching session via a conference call. During the group session each participant shared their progress and experiences.  

Pre- and Post-Measures were obtained from the following Assessment Instruments: 
- In-house records of advisor productivity ie: sales/the amount of money an advisor generates
- A Behavioral Competency Inventory providing scores
- A States Survey measuring the ability to experience positive states such as productive rest, concentrated attention, pleasure etc
- A Stress Scale measuring both perceived amount of stress as well as stress tolerance
- A General Health Survey measuring quality of life, mood, anxiety and optimism
- A Vitality Survey assessing the domains of appetite, energy level, sleep patterns, relaxation and body stiffness.

Results:
In difficult market conditions the advisors demonstrated a 60% to 400% improvement in productivity over their peers who did not participate in the program. This significant increase in productivity led to an average increase in sales of 25%. There were also significant decreases in stress with a marked improvement in life satisfaction

Note: Many vital assessment and measurement instruments a professional coach requires are only available to coaches trained and mentored by a facilitator who is also a licensed clinical psychologist. Dr Skiffington's fast-tracked, 4 Day Certified Master Coach Course (in New York, London, Sydney etc) is the only international business coach training program that provides personal instruction in how-to-use the necessary validated tools for obtaining and measuring lasting behavioral coaching outcomes and producing a ROI scorecard..

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Contents: Case Study, coaching, business coaching, case studies, case study, coaching executive, case study in business coaching, executive coaching, coaching tools and techniques, case studies, business coaching, executive coaching, business coaching tools and techniques, case studies, business coaching, case study in executive coaching, case study in executive coaching, case studies, case study,